The Menu

Tariffs Are Coming for Coach — But Accessible Luxury Will Still Reign

Why iconic handbag brand Coach is built to weather increased tariffs

Aug 21 • 

Amanda Natividad

5

2

June 2025

AI, but make it good

What I wish more brands understood about AI adoption

Jun 10 • 

Amanda Natividad

9

4

7 Marketing Lessons Hiding in News & Pop Culture Headlines

Why great marketing feels obvious in hindsight — and how to spot it in the wild.

Jun 1 • 

Amanda Natividad

11

2

May 2025

How to Build an Ongoing Marketing Experiment Habit

Lesson 5: Stay scrappy (even when things are good)

May 20 • 

Amanda Natividad

7

How to Scale a Small Win Into a Big Bet

Lesson 4: Turning a test win into real growth

May 12 • 

Amanda Natividad

6

Data or Delusion? Measure What Matters

Lesson 3: Measure your experiment without spiraling into metrics hell.

May 4 • 

Amanda Natividad

5

2

Marketing Lessons from Slate’s Truck Launch — And Why We Started a Podcast

A case study in positioning, clarity, and what happens when you skip the hype and build something people actually want.

May 1 • 

Amanda Natividad

3

2

April 2025

How to Design a Low-Lift, High-Learning Experiment

Lesson 2: Don't turn your small experiment into a giant project.

Apr 29 • 

Amanda Natividad

8

1

How to Choose What to Test (Without Overthinking It)

Lesson 1: Small experiments, big questions: What will give us the most LIFT?

Apr 21 • 

Amanda Natividad

8

Your Recession-Proof Advantage: Small, Smart Experiments

Big marketing swings aren't dead. But they are harder to justify.

Apr 13 • 

Amanda Natividad

16

5

March 2025

You're nuts if you don't use AI...

But you're definitely ngmi if you get caught.

Mar 18

13

3

November 2024

How to procrastiwork right now

Because we have to put this anxious energy somewhere.

Nov 5, 2024 • 

Amanda Natividad

14

2