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The Work Is Bigger Than the Receipt
Takeaways from my recent NPR appearance + the zero click web explained for normies!
Jul 28
•
Amanda Natividad
18
1
Which Ideas Deserve More Support?
This newsletter is late and I am a thinkboi. Wut.
Jul 23
•
Amanda Natividad
14
1
Most Marketing Metrics Don’t Deserve a Weekly Meeting
Why less measurement is the actual power move.
Jul 14
•
Amanda Natividad
16
Nobody’s Clicking. Here’s What Actually Wins in AI Search.
Notes from my conversation with Kevin Indig on Zero Click Marketing
Jul 7
•
Amanda Natividad
34
2
6
June 2026
AI Doesn’t Just Create Demand. It Nurtures It.
This is a short edition because my wrist hurts (yes, I have an ergonomic mouse)
Jun 30
•
Amanda Natividad
12
What If AI Visibility Isn't a Score — It's a Mirror?
What HubSpot's AEO Grader got right about SparkToro, what it missed, and why the misses were actually the useful parts.
Jun 23
•
Amanda Natividad
21
2
1
Don't Market More. Matter More.
Jay Acunzo on what it actually takes to make people care.
Jun 17
•
Amanda Natividad
19
2
The One Ingredient AI Can't Source: Lived Experience.
It can guess what an experience is like based on what's statistically likely, but it can't actually experience the thing. Why this matters...
Jun 9
•
Amanda Natividad
26
1
4
B2B Is Actually More Emotional Than B2C
I'm not saying accounting software gives you the feels. I'm saying the stakes are higher.
Jun 2
•
Amanda Natividad
19
3
1
May 2026
Your Marketing Stack Is About to Get Smaller
When traffic gets scarce, every tool in your stack has to justify its rent.
May 27
•
Amanda Natividad
25
Ungate the Argument. Gate the Utility.
To gate or not to gate... that is the question.
May 19
•
Amanda Natividad
25
1
AI Optimization Is Mostly Just Good Marketing
Why optimizing for LLMs can feel like pressure-washing a spoon — and what to do instead.
May 12
•
Amanda Natividad
32
1
1
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