The Wipeout: What Comes After SEO
Ranking means nothing if no one sees, shares, or remembers your brand.
Do you remember how content marketing used to be?
You’d open your keyword tool, find a few high-volume, low-difficulty terms, publish three blog posts a week, and six months later, your organic traffic chart went up and to the right.
It was predictable. It was scalable. It worked. Until it didn’t.
Then came the wipeout.
Traffic sources fractured. Google’s share of attention slipped. AI started answering before anyone even clicked.
Now we’re living in a post-SEO world, where search rank doesn’t mean much if no one sees, shares, or remembers your brand
So what comes next?
That’s the question I’ll be exploring on stage at the Turing × SYSTM Growth Summit in London.
I’ll be sharing a framework for building platform-agnostic content, including how to create stuff people actually want, in the places they already are. In fact, here’s a taste to help you instantly level up your marketing and make your content work harder for you:
Every touchpoint with your audience is the opportunity for feedback. Your blog post (or whatever lives on your website) is your source of truth. I know this sounds boring. Stay with me.
The social media post that got several likes and a few thoughtful comments? That’s feedback.
The webinar that spurred a ton of questions? Feedback.
Those customer support emails? More feedback.
What do you do with all this feedback? You learn from it. You ideate from it. You use it in your blog posts. Maybe you start a post inspired by a common customer support inquiry. Or you quote some clever advice someone shared on social media (with full credit, of course!) That white paper, that product page, that blog post — that becomes your source of truth. That’s the thing your audience will look up later when they need it to make a buying decision.
So keep listening, keep learning, and keep iterating on that feedback. Use it to inform your source of truth.
I’ve got a whole lot more to cover at my Turing x SYSTM session, and I’m even hosting a roundtable afterwards to make sure the learnings stick and to answer questions.
If you’re in or near London, I’d love for you to join us. Other speakers include April Dunford, Bob Moesta, Matt Lerner, Kieran Flanagan, and more. (I am pinching myself that I am on the same speaker roster as these legends.)
Use code AMANDA15 for 15% off your ticket.