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My 2025 Wrapped: It’s Not FOMO, It’s Loving Everything
That feel when you question everything because you're about to turn 40.
 • Amanda Natividad
The Wipeout: What Comes After SEO
Ranking means nothing if no one sees, shares, or remembers your brand.
 • Amanda Natividad
AI can save you time, but don’t let it steal your reps
ChatGPT should create space for the work you love — not replace the practice that makes you better.
 • Amanda Natividad
Tariffs Are Coming for Coach — But Accessible Luxury Will Still Reign
Why iconic handbag brand Coach is built to weather increased tariffs
 • Amanda Natividad
AI, but make it good
What I wish more brands understood about AI adoption
 • Amanda Natividad
7 Marketing Lessons Hiding in News & Pop Culture Headlines
Why great marketing feels obvious in hindsight — and how to spot it in the wild.
 • Amanda Natividad
How to Build an Ongoing Marketing Experiment Habit
Lesson 5: Stay scrappy (even when things are good)
 • Amanda Natividad
The Menu
The Menu
The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
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