The Menu

The Menu

Home
Archive
About
AI, but make it good
What I wish more brands understood about AI adoption
 • 
Amanda Natividad
4
7 Marketing Lessons Hiding in News & Pop Culture Headlines
Why great marketing feels obvious in hindsight — and how to spot it in the wild.
 • 
Amanda Natividad
2
How to Build an Ongoing Marketing Experiment Habit
Lesson 5: Stay scrappy (even when things are good)
 • 
Amanda Natividad
How to Scale a Small Win Into a Big Bet
Lesson 4: Turning a test win into real growth
 • 
Amanda Natividad
Data or Delusion? Measure What Matters
Lesson 3: Measure your experiment without spiraling into metrics hell.
 • 
Amanda Natividad
2
Marketing Lessons from Slate’s Truck Launch — And Why We Started a Podcast
A case study in positioning, clarity, and what happens when you skip the hype and build something people actually want.
 • 
Amanda Natividad
2
How to Design a Low-Lift, High-Learning Experiment
Lesson 2: Don't turn your small experiment into a giant project.
 • 
Amanda Natividad
1
The Menu
The Menu
The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
Recommendations
View all 16
The VC Corner
The VC Corner
Ruben Dominguez Ibar
ICYMI by Lia Haberman
ICYMI by Lia Haberman
Lia Haberman
MKT1 Newsletter with Emily Kramer
MKT1 Newsletter with Emily Kramer
Emily Kramer
Nat Eliason's Newsletter
Nat Eliason's Newsletter
Nat Eliason
Hot Takes
Hot Takes
Adam Singer
© 2025 Amanda Natividad
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture