Lesson 3: Measure your experiment without spiraling into metrics hell.
Love that example, Amanda! A good reminder to test different different benefits in your marketing to find which one actually moves the needle.
And to not run them all at once, lest you get some false positives/negatives.
Love that example, Amanda! A good reminder to test different different benefits in your marketing to find which one actually moves the needle.
And to not run them all at once, lest you get some false positives/negatives.