"It’s my job to make you look good. it’s your job to sell the product.” is something I've wanted to say WAAY more times than I could count.
On a more serious note, I've been wrestling a lot with how to actually describe momentum in marketing to executives. Because sales is so much easier to understand - time you spent on sales is pretty directly related to the amount of impact you get. Each lead you speak to is a lead that may or may not turn into a customer. Marketing is harder - marketing efforts can compound on themselves, become easier over time, and get momentum. The amount of effort you spend on marketing can return to you 2x, 3x, 5x... and that's the underlying assumption behind any marketing flywheel: let's focus on creating not just direct lift not, but also building momentum for further marketing and sales results in the future. How do you suggest tackling this question, Amanda?
"It’s my job to make you look good. it’s your job to sell the product.” is something I've wanted to say WAAY more times than I could count.
On a more serious note, I've been wrestling a lot with how to actually describe momentum in marketing to executives. Because sales is so much easier to understand - time you spent on sales is pretty directly related to the amount of impact you get. Each lead you speak to is a lead that may or may not turn into a customer. Marketing is harder - marketing efforts can compound on themselves, become easier over time, and get momentum. The amount of effort you spend on marketing can return to you 2x, 3x, 5x... and that's the underlying assumption behind any marketing flywheel: let's focus on creating not just direct lift not, but also building momentum for further marketing and sales results in the future. How do you suggest tackling this question, Amanda?
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